CW Park’s Impact on Marketing and Brand Management
Choong Whan Park, commonly known as CW Park, is a highly respected figure in the field of marketing. With an illustrious career that spans decades, Park has made significant contributions to the study and practice of marketing, particularly in the areas of consumer behavior and branding. He is currently the Robert E. Brooker Professor of Marketing at the Marshall School of Business at the University of Southern California (USC) and serves as the Director of the Global Branding Center. Park's academic journey is marked by numerous achievements and recognitions. His work is widely cited in academic circles, and he has published extensively in leading marketing journals. His insights into brand management have influenced both academia and industry practices, making him a key thought leader...